Client Testimonial "ROI College Marketing not only gives us what we ask for, they give us new ideas and opportunities to explore. I've used them for a variety of media, from Web and electronic communication, radio, to market research, and they have been helpful in every situation. Our new catalog database tool, which integrates print and the Web, is great!" Douglas Freed - |
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Generate More Leads To ensure the effectiveness of your website, it is often essential to go right to the source.
Sometimes we just don't know how effective it is (although we may think we do) until we see true "Users" trying to accomplish their goals and understand what they're going through.
We can develop a test strategy that best meets your needs, recruit the users, facilitate the test, analyze the feedback, and create actionable recommendations to improve your site.
What is Usability Testing?
Usability Testing is watching and recording students and prospective students (via picture-in-picture) actually using your website to see where you can improve
How does it help you?
By determining what prospective students want, you can make your website dramatically easier to use. Increased usability is directly tied to increased bottom-line impact from your website.
Usability Testing allows you to:
- Solicit feedback from prospects when they are actually interacting with your website and making decisions
- Observe prospect behavior more accurately than via a survey or focus group. People often do not accurately recall their prior actions or motivations when asked for feedback after the fact
- Validate or dispel assumptions of how prospects and students actually use your website
- Discover usability issues otherwise missed due to lack of objectivity
What do you get?
- Recorded, picture-in-picture sessions of people actually using your website (each lasting approximately 1 hour)
- Post-test summary briefs - Summaries after each individual test about the user, and the issues they encountered
- Recommendations Report - A prioritized report of recommendations based on feedback collected during the test.
What do we do?
- Define testing strategy and write testing plan (includes test goals, pages to be tested, what information to capture, tester criteria, and user tasks)
- Recruit people and purchase incentives
- Conduct usability testing
- Create post-test briefs and copy sessions to DVD
- Develop Recommendations Report for addressing each of the issues raised