Client Testimonial "ROI College Marketing not only gives us what we ask for, they give us new ideas and opportunities to explore. I've used them for a variety of media, from Web and electronic communication, radio, to market research, and they have been helpful in every situation. Our new catalog database tool, which integrates print and the Web, is great!" Douglas Freed - |
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Generate More Leads Step 1 - Automate & Optimize Your Processes
- Online Forms - Provide prospective students with Easy-To Use online forms allowing them to interact immediately with your school on their terms within their timeframe.
- Online Surveys - Understand your prospective students needs and concerns allowing you to recognize and respond to prospects in a meaningful manner.
- Easy Followup - Know where a person is in the recruiting process allowing you recognize and respond to prospects in a meaningful manner to help them become students. You can automate tailored emails to prospective students during different stages of the enrollment process, moving them to the next step. Communicate with them to assist with their issues by email, phone or direct mail.
- Online Reports - simple reports to allow you to view real-time prospective student and current student information.
- Monitor the effectiveness of your marketing efforts. Is your openhouse attendance up or down, are the attendees enrolling?
- View current prospective students in the enrollment process, is there a bottleneck in the enrollment process?
- Easy Data Exports - Allows you to download accurate student information for integration into other applications. Lists for direct mail can be downloaded based on their step in the enrollment process or any other attributes (zip code, city, program of study, etc).
Step 2 - Conduct Usability Tests to Ensure they are Fast AND Easy - "The User is ALWAYS RIGHT"
We always believe we build everything to be as user-friendly as possible, but we validate our processes with YOUR users.
How Does this help you?
By determining what prospective students want, you can make your website dramatically easier to use. Increased usability is directly tied to increased bottom-line impact from your website.