Client Testimonial "ROI College Marketing not only gives us what we ask for, they give us new ideas and opportunities to explore. I've used them for a variety of media, from Web and electronic communication, radio, to market research, and they have been helpful in every situation. Our new catalog database tool, which integrates print and the Web, is great!" Douglas Freed - |
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Generate More Leads - Determine the Critical Purchasing Path of your Students
- Optimize Each Step through the Path
- Measure the Results
Step 1. Determine the Critical Purchasing Path of your students.
People make complex purchasing decisions based on their buying "experience" with you or based on what they've heard about other people's experiences with you. It is important to map out the buying process within each experience channel (Web, Phone, In-Person) to minimize the friction at each step.
Determine the key conversion metrics to measure. Examples are: Signing up for email updates, Registering for a Campus Tour, Requesting specific information or Completing an Online Application and more.
Step 2. Monitor, measure and refine (Optimize) each step along the purchasing path or experience.
Tracking "conversion rates" at each step helps you see how your website is contributing to your bottom-line. The example below is Online Application conversion rates. They are defined by how many website visitors went to the online application page versus how many people actually completed the application. The goal is to increase visitors AND increase conversion rates.
Step 3. Measure the results with effective Website Analytics.
What are Website Analytics?
- Analyzing your website to see what is happening on it, and what can be improved.
Why do I need Website Analytics?
- Understand visitor behavior and make informed decisions.
- Analyze and optimize your marketing campaigns.
- What gets monitored gets improved: increase sales, profitability and return on investment (ROI).
ROI can help you map out your critical path and optimize the experience for your students and measurably improve conversion rates.
We don't overwhelm you with meaningless data. We analyze it so you can immediately tell what is working and what isn't to continuously improve your performance.